Best Email Marketing Software for Ecommerce 2026
Ecommerce email marketing is different—you need automations for abandoned carts, product recommendations, and purchase follow-ups.
Top 5 for Ecommerce
| Platform | Free Plan | Starting Price | Best For |
|---|---|---|---|
| Klaviyo | ✅ 500 contacts | $45/mo | Shopify |
| Omnisend | ✅ 500 contacts | $16/mo | Multi-channel |
| Mailchimp | ✅ 500 contacts | $13/mo | Beginners |
| Drip | ❌ | $39/mo | Segmentation |
| Privy | ✅ Limited | $15/mo | Pop-ups + email |
1. Klaviyo — Best for Shopify
Price: Free (500 contacts) / $45+/mo
Klaviyo is the #1 choice for Shopify stores.
Ecommerce Features
- ✅ Deep Shopify integration
- ✅ Browse abandonment
- ✅ Cart abandonment
- ✅ Post-purchase flows
- ✅ Product recommendations
- ✅ Predictive analytics
Best For: Shopify stores serious about email.
2. Omnisend — Best Multi-Channel
Price: Free / $16+/mo
Omnisend combines email + SMS + push.
Features
- Email marketing
- SMS marketing
- Push notifications
- Pop-ups & forms
- Pre-built workflows
- Ecommerce integrations
3. Mailchimp — Best for Beginners
Price: Free / $13+/mo
Mailchimp offers easy ecommerce features.
Why Beginners Love It
- Easy to use
- Ecommerce integrations
- Basic automations
- Landing pages
- Familiar brand
Essential Ecommerce Flows
Must-Have Automations
- Welcome series — New subscribers
- Abandoned cart — Recovery emails
- Browse abandonment — Product reminders
- Post-purchase — Review requests
- Win-back — Inactive customers
Our Recommendation
Klaviyo if email is your main channel.
Omnisend if you want SMS too.
Mailchimp if you’re just starting.
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Last updated: January 2026