Best CRM for Real Estate Agents 2026
Real estate agents need CRM built for the industry—lead capture, drip campaigns, and transaction management.
Top 5 for Real Estate
| CRM | Price | Best Feature | Best For |
|---|---|---|---|
| Follow Up Boss | $58/mo | Lead routing | Teams |
| LionDesk | $25/mo | Video | Solo agents |
| Wise Agent | $32/mo | Value | Budget |
| Realvolve | $49/mo | Workflows | Systems |
| HubSpot | Free | Free CRM | Starting out |
1. Follow Up Boss — Best for Teams
Price: $58-499/user/month
Follow Up Boss is the industry favorite for teams.
Features
- ✅ Smart lead routing
- ✅ Call tracking
- ✅ Text messaging
- ✅ Email drips
- ✅ 200+ integrations
- ✅ Team management
2. LionDesk — Best for Solo Agents
Price: $25-99/month
LionDesk offers great features at low cost.
Features
- Video messaging
- AI lead assist
- Text campaigns
- Transaction mgmt
- Power dialer
3. Wise Agent — Best Value
Price: $32-49/month
Wise Agent packs lots of features for less.
What You Get
- Unlimited contacts
- Transaction tracking
- Drip campaigns
- Landing pages
- Email/text
Real Estate CRM Essentials
Must Have
- ✅ Lead capture
- ✅ Drip campaigns
- ✅ Contact management
- ✅ Task reminders
- ✅ Mobile app
Nice to Have
- Transaction management
- MLS integration
- Showing scheduler
- Team features
Our Recommendation
Follow Up Boss for teams and high-volume agents.
LionDesk for solo agents watching budget.
HubSpot Free if you’re just starting out.
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Last updated: January 2026